Pretty Useful Co.

Pretty Useful Co. makes clever goods for fun people. They design enamel pins that move, candles that transport you to the deep, banners that hold your earring and pin collections, prints that teach you how to make a mean martini, and other small delights meant to live in your everyday life.
Founded in 2016 by Allie Mounce and Clare Freeman, a 2013 graduate of Memphis College of Art, Pretty Useful Co. blends illustration, humor, and thoughtful design into objects that are as functional as they are joyful. What started as an idea between friends has grown into a line of well-made goods designed to be kept, gifted, and loved.